What Social Media can do for your business:

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Increased brand recognition.

Your business can get much more exposure and become more visible to your target audience. 71% of business owners are using social media for brand awareness.

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Improved brand loyalty.

Good branding will help you build a better reputation online and eventually make people trust you and your brand.

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More opportunities to generate leads.

77% of B2C companies are generating leads through Facebook. Facebook is one of the leading social networking sites when it comes to the generation of leads.

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Higher conversion rates.

Social media marketing results in higher conversion rates. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

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Higher brand authority.

The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.

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Increased inbound traffic.

The more quality content you create on social media, the more inbound traffic you’ll generate to your website, and more traffic means more leads and more conversions.

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Decreased marketing costs.

You can spend less money to get your brand promoted. People are more likely to decide based on what they see on social networking sites.

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Better search engine rankings.

The more active you get on social networking sites, the more searchable you become. It is a form of linkbuilding, which is important part of the SEO.

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Richer customer experiences.

Social Media allows you to contact your prospective customers with personal touch.

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Improved customer insights.

Direct interaction can help you improve your service and monitor what your customers really think about your business.

QUICK STATS

Internet
There are just over 3 billion
active Internet users
Facebook
47% of all Internet users
are on Facebook
Twitter
Twitter has 284 million
active users
Google+
The Google +1 button is hit
5 billion times per day
Instagram
70 million photos and videos
are sent daily on Instagram
Pinterest
88% Pinterest users purchase
a product they pinned
LinkedIn
LinkedIn has 347 million
registered members